Luke Roper started life in Walsall Wood in the West Midlands, the son of a talented dressmaker mother and hard working father, by 12 he found he had a talent for football and sewing machines, by 15 he was making one off shirts for his friends, he soon became a local legend, with lads from all over the area ordering his unique designs and creations; then hitting the clubs of the wild West Midlands decked out in Luke’s original specially crafted pieces.

London called at 20 where the premier fashion university in the country central St Martins noticed his talents and a degree in menswear design was obtained. Here Luke honed his skills and hatched a plan with lifelong family friend Simon Poole; a project to make the best menswear brand in the UK was conceived. On graduation Luke teamed up with Deborah Poole to start the fledgling business and the journey began.

The business has the same principles it started with over twenty years ago. Luke’s innovative masculine takes on fashion; teamed with great quality and exclusive distribution means we continue to be at the forefront of British fashion.